SOUPMAN
Soupman is a superhero and is here in California to save people from bad soups. We created a character called Soupman to represent The Soupman brand, the best soup ever. With the character, we developed a campaign to show how the brand (The Soupman) compares with other soup brands, and the Soupman is just better.
Audience: People who are in the work force, and women at home do not have enough time to prepare a delicious soup. However, people who willing to spend more time and money on good soup. Ages: 25 to 45. housewives or businessmen and women.
Soupman Personality:
Confident.
Macho.
Curious.
Loves soup more than anything else.
Righteous. (He can't see other people living in a bad soup world.)
Opinion:
Everyone has the right to eat good soup.
Signature Phrase:
I save you from bad soup.
