SOUPMAN​

Soupman is a superhero and is here in California to save people from bad soups. We created a character called Soupman to represent The Soupman brand, the best soup ever. With the character, we developed a campaign to show how the brand (The Soupman) compares with other soup brands, and the Soupman is just better.​

 

 

Audience: People who are in the work force, and women at home do not have enough time to prepare a delicious soup. However, people who willing to spend more time and money on good soup. Ages: 25 to 45. housewives or businessmen and women.

 

 

Soupman Personality: 

Confident. 

Macho.

Curious.

Loves soup more than anything else.

Righteous. (He can't see other people living in a bad soup world.)

 

 

Opinion:

Everyone has the right to eat good soup.

 

 

Signature Phrase:

I save you from bad soup.

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Tel: 415-994-9162