Organic Valley Butter
What is advertising going to accomplish?
Advertising can make Organic Valley Cultured Butter into the true star of the dinner table. It moves butter into the celebratory part of the meal. Advertising can highlight Organic Valley’s main features – how it can melt and move- instead of being a cold rectangular piece of product. This also gives Organic Valley Cultured Butter a “fun” and “tasty” personality based upon it’s unique features.
Who are we going to connect with?
Butter lovers ages 35-50.
What is the single most effective message that we can convey to them?
Organic Valley Butter deserves your full attention.